- Heart Signal Season 4 Returns After 3 Years: Will It Reclaim Its Original Spot?
- Channel A's Heart Signal Season 4, a dating reality show that returned after a 3-year hiatus, gained popularity by showcasing the fresh and exciting feelings of the cast members. Not only the final couples but also the changes in the cast members' relatio
Does traffic really come from various languages?
While developing the durumis blog service, we also occasionally wondered if it would be searchable in various languages on Google.
"If we create a service that uses generative AI to translate and post articles in multiple languages, will people truly be able to read them globally? Will Google effectively index and display them in search results?" (Of course, we also experimented with an MVP to explore this.)
Let me show you some simple statistics related to this.
First, we estimated the data based on a sample of several articles currently appearing in Google search results. Here are the samples. (※ We share the links with the consent of each blogger)
- The Return of 'Physical: 100' Season 2: Who Are the Competitors This Time?
- Netflix's 'Physical: 100' Season 2 will be released on March 19th. Participants from various fields, including fighter Kim Dong-hyun and national team athletes, will take on even tougher missions.
- Korean Actor Chae Jong-hyeop Stars in Japanese Drama 'EYE LOVE YOU,' a Cross-Border Fantasy Romance
- In January 2024, 'EYE LOVE YOU,' a Japanese drama starring Chae Jong-hyeop, will air. It's a romance drama about a protagonist who can read people's minds through their eyes and encounters a Korean exchange student.
- Netflix's 'Vikings: Valhalla', Season 3 Release Date and the Future of the Characters
- Netflix's 'Vikings: Valhalla' season 3 is scheduled for release in 2024, and it is highly likely that the stories of Leif, Freydis, and Harald will conclude.
- Is Hulu's Original Series 'Shōgun' Another Orientalist Disaster?
- Hulu's original series 'Shōgun' was released on February 27th, based on a novel inspired by historical events. However, it is anticipated to spark controversy surrounding Orientalism due to its portrayal of East Asia from a Western perspective.
We investigated statistics based on these five articles.
Commonly, the original language of all articles is "Korean".
Ratio of Search Exposure and Clicks by Language
Language-wise Search Exposure and Click-Through Rate
Looking at the table above, the data was extracted through Google Search Console and aggregated. As a result, we can see that Korean accounts for approximately 13% of clicks and 8% of search exposure.
In other words, clicks and exposure were 7.6 times and 12.5 times higher, respectively, compared to exposure only in Korean.
Ratio of Search Exposure and Clicks by Country
Country-wise Exposure
The percentage of clicks and exposure from South Korea for all articles is 1.6% and 4%, respectively.
The reason why the percentage for Korea is lower compared to the previous language-based data is that, surprisingly, most sites, even those primarily in Korean, are not only exposed within Korea. (We observed similar results in the MVP model we previously tested.)
In any case, while Korea generates only about 2-4% of the traffic, durumis demonstrates the potential to generate up to tens of times more trafficglobally.
Since it's still in the early stages of service, our site score on Google is not yet very high in terms of SEO, but it's rapidly improving.
Furthermore, we are continuously enhancing the search registration system, and internal data shows that our content is being increasingly exposed in search results quickly.
In conclusion,we can observe that the combined search volume for other languages is significantly higher than the original Korean version of the articles. Since the service is still in its initial phase, the proportion is relatively low (50 times), but there is potential for it to increase further.
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