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Business Models of Blog Services

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Summarized by durumis AI

  • Blog services are divided into four business models: free, paid, direct production, and paid content, each with various cases such as Naver Blog, Brunch Story, WordPress, and Naver Premium Content.
  • durumis service allows you to be exposed to Google Search and install Google Adsense, enabling you to acquire many readers and generate revenue.
  • This means acquiring a wide range of users through Google Search exposure and monetization possibilities through Google Adsense, leading to guaranteed manuscript fees.
durumis logo image

durumis logo

Generally, blog services have one of four business models.


1. A structure where users can use blogs for free, and the blog writers earn the revenue.

However, the company controls the advertising. In other words, the company adjusts the profit ratio.


Example: Naver Blog (Korea), Tistory (Korea)



2. A case where the writer is called a 'writer', and the company helps them publish books or allow users to read their articles for a fee.

Example: Brunch Story (Korea), Medium (USA)



3. A case where users create their own blogs.

A representative example is WordPress. You can set up a separate server and build an entire website.


Because you need to run a server, there are fixed monthly expenses, and you need to have some knowledge of development. You can think of it as running a website.


Example: WordPress (USA), Wix (USA)



4. A structure where paid content is operated and runs through monthly subscriptions or donations.

Example: Naver Premium Content (Korea), Note.com (Japan)


durumis Service BM

durumis BM

durumis service is exposed to Google search and can install Google AdSense.


Being exposed to Google search means guaranteeing many readers. It is not just reading articles from one country, but rather encountering at least 10 times and as many as 100 times the number of users compared to a single language zone.


Being able to install Google AdSense means that monetization is possible. Therefore, the manuscript fee is guaranteed.


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durumis official blog
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