Business Models of Blog Services

Generally, blog services follow one of four business models.

1. A structure where blogs are free to use and bloggers retain the earnings.

However, the company controls the advertising. In other words, the company adjusts the revenue share.

Examples: Naver Blog (Korea), Tistory (Korea)

2. Cases where writers are called 'authors' and the platform assists with publishing books or allows users to read articles for a fee.

Examples: Brunch Story (Korea), Medium (USA)

3. Cases where users create their own blogs.

WordPress is a prime example. It involves setting up a separate server and building a website from scratch.

Since a server needs to be running, there are fixed monthly expenses, and knowledge of development is required. You can think of it as operating a website.

Examples: WordPress (USA), Wix (USA)

4. A structure where paid content is offered and the platform is sustained through monthly subscriptions or donations.

Examples: Naver Premium Content (Korea), Note.com (Japan)

durumis Service's Business Model

The durumis service can be displayed on Google Search and allows for the installation of Google AdSense.

Being displayed on Google Search ensures a large readership. Instead of just readers from one country, you can reach at least 10 times, and potentially 100 times, more users compared to a single language region.

The ability to install Google AdSense means monetization is possible. Consequently, writers are guaranteed royalties.