Besides blog posts, what impact will it have on Google search if you duplicate articles written by your company or community in various places?

Many people are wondering. "My writing is good, but should I only post it on my blog? What if someone spreads it around? Or maybe it's better to post it on the community and on the blog...", "I wish more people would read my writing..."

These are some commonly used methods. For example, like this.

• A media company copies 90% of the article from a blogger with the blogger's permission and comments or cites the source.
• A person named B copies an article written on A's blog and posts it on B's blog.
• A person named C posts an article on both the community and their blog.
• A company called D operates a blog. They post the same content on both the community and affiliated media outlets.

Yes. Looking back, it happens very often, doesn't it? You might have only read the article in one place. However, from the perspective of those writing the article, they want their content to be exposed in many places and read by many people, so it's common to unknowingly post their work in multiple places.

So, what about Google's search service?

Since there is duplicate content, will it negatively impact search visibility as low quality? Will all the duplicate content be displayed? Or will only one of the duplicate entries be displayed?

Google's Search Support RepresentativeJohn Mueller and an interviewIf you take a portion of the content (item 4),

Duplicate content is not a negative ranking factor.
Duplicate content is not penalized negatively for the site's search ranking. Google will handle it by displaying one version of the content and ignoring the others.
"So, if you have the same content on multiple pages, we don't show all of them. We pick one to show. So, it's not like there's some negative signal associated with that. In many cases, it's quite normal to have some amount of shared content across a few pages."

He said. 

The interpretation is, "Just because the same content exists on various domains, it is not a negative factor for Google search. It is very normal to have such situations where identical content exists. Therefore, only one of them will be displayed in the search results."

So, how can the durumis blog be used?

You can keep your existing blog posts or community posts as they are. Copy those articles and post them on the durumis blog. Then, only the translated articles, not the original articles, will be displayed on Google search.

You can reach beyond your own language group and expand into various languages.

If you are curious about John Mueller's Google blog post, click!